Guest Posting & SEO Glossary

A third-party SEO toolset best known for its backlink index.

A source link or credit inside an AI-generated answer.

Google's AI-generated summary above some search results.

The visible, clickable words of a hyperlink.

Structuring content so a direct answer is easy to extract.

A link on another website that points to yours.

Your brand named on another site, with or without a link.

A topic your competitors cover and your site does not.

Google's loading, responsiveness and visual stability metrics.

Earning coverage and links from publications through PR work.

Telling Google to ignore specific inbound links.

An ordinary link with no rel attribute limiting it.

Moz's 1–100 score predicting a domain's ranking ability.

Ahrefs' 0–100 score for the strength of a domain's backlink profile.

A tool that looks up a domain's DR-style authority score.

Experience, Expertise, Authoritativeness and Trustworthiness.

A link a publisher chose to give, on merit, inside their content.

Optimising around things and their relationships, not strings.

An answer Google extracts and shows above the results.

Making content easy for AI answer engines to use and cite.

Google's free report on how your site performs in Search.

An article you write that is published on someone else's site.

A platform where publishers list placements and buyers order them.

The journalist-source service that ran until 2024, and its successors.

Links between pages on your own site.

A tool's estimate of how hard it is to rank for a query.

Finding the queries your audience actually searches for.

Google's database of entities and how they relate.

The practice of getting other sites to link to yours.

The ranking value a link passes to its destination.

Adding a link into an article that is already published.

Links disappearing or breaking over time.

Links built primarily to manipulate rankings, per Google.

The rate at which a site gains new backlinks over time.

A penalty a human reviewer at Google applies to a site.

A link marked rel="nofollow" so search engines discount it.

Visits from unpaid search results.

Contacting site owners to ask for a placement or link.

A link where money or goods changed hands for the placement.

The expandable related-question box on Google results.

A set of sites controlled by one party purely to build links.

A unique website that links to you, however many times.

Improving a site so it earns more unpaid search traffic.

What a searcher is actually trying to do with a query.

The estimated number of monthly searches for a query.

A third-party SEO and marketing toolkit with its own metrics.

The page of results a search engine returns for a query.

The rel value marking a link as paid or part of an ad.

Being a comprehensive, trusted source on one subject.

How closely a linking site's subject matches your own.