What Is Link Rot?
Why it matters
It sets the real lifespan of anything you buy. A placement that quietly loses its link after two months cost you the same as one that lasts three years, and nothing tells you it happened unless you monitor for it.
Example
A publisher migrates to a new CMS and drops the old /blog/ URLs. Every link you placed there now returns a 404, and every link pointing at those articles has stopped passing anything.
Common misconception
That a link, once placed, stays placed. Attrition on bought placements is routine — publishers reorganise, sell up, or strip outbound links en masse. Monitoring placements after delivery, and knowing what cover you have when one disappears, is part of the cost of the channel.
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