What Is a Featured Snippet?
A featured snippet is a short answer Google lifts from a page and displays at the top of the results — as a paragraph, list or table — with a link to the source page underneath it.
Why it matters
It places a page above the first ordinary result without needing to rank first outright, and the same tightly written answer is the format assistants and AI summaries find easiest to reuse elsewhere.
Example
A page defining anchor text in one clean forty-five-word paragraph under a matching heading is lifted whole into the snippet for "what is anchor text".
Common misconception
That you can mark a page up to claim one. There is no snippet markup: Google picks the source itself, swaps it without warning, and sometimes shows none at all. Clear headings and concise answers improve your chances; nothing secures the slot.
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