Modernbusinesslife
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With over 32 years of entrepreneurial experience across multiple industries, Mr. Lev Kushner has long been a disruptor and visionary. Today, he stands at the forefront of a quiet revolution in marketing with his latest venture, Noble Orange Magazine. Far from the typical flashy advertising approach, Mr. Kushner’s model places value on educating the customer. By providing businesses with tools to offer knowledge over slogans, Noble Orange is reshaping the role marketing plays in fostering trust, reputation, and lasting customer relationships. For Mr. Kushner, this approach isn’t just a passing trend—it’s a commitment to creating timeless value in a world that increasingly craves authenticity.
A Career Rooted in Innovation and Adaptability
Mr. Kushner’s journey from an engineer to an entrepreneurial powerhouse is marked by continuous adaptation and innovation. His first business emerged in the chaotic landscape of post-Soviet Russia, where he transformed a small car accessories shop into a vast automotive distribution network. When the Russian market opened to global brands, he secured exclusive rights to distribute motor oils for Shell in the Volga Federal District. With each success, Mr. Kushner expanded his reach into new sectors: taxi services, French canned foods, commercial real estate, and finally, marketing.
By 2015, Mr. Kushner had recognized the shifting tides in marketing. Traditional strategies that focused on rapid sales cycles were giving way to deeper, more meaningful engagements with audiences. With this in mind, he established a marketing company emphasizing product quality, integrity, and creative connection. The success of this venture laid the foundation for Noble Orange Magazine, his boldest undertaking yet, centered around a marketing philosophy he calls “advertising via education.”
A Career Rooted in Innovation and Adaptability
Mr. Kushner’s journey from an engineer to an entrepreneurial powerhouse is marked by continuous adaptation and innovation. His first business emerged in the chaotic landscape of post-Soviet Russia, where he transformed a small car accessories shop into a vast automotive distribution network. When the Russian market opened to global brands, he secured exclusive rights to distribute motor oils for Shell in the Volga Federal District. With each success, Mr. Kushner expanded his reach into new sectors: taxi services, French canned foods, commercial real estate, and finally, marketing.
By 2015, Mr. Kushner had recognized the shifting tides in marketing. Traditional strategies that focused on rapid sales cycles were giving way to deeper, more meaningful engagements with audiences. With this in mind, he established a marketing company emphasizing product quality, integrity, and creative connection. The success of this venture laid the foundation for Noble Orange Magazine, his boldest undertaking yet, centered around a marketing philosophy he calls “advertising via education.”
