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Hootsuite recently acquired Heyday, an AI leader, for CA$60 million to boost their digital marketing capabilities and open up new possibilities. By leveraging Heyday’s AI technology, Hootsuite will be able to create more powerful digital marketing tools that can help businesses succeed online. In addition, this acquisition sets the stage for introducing brand-new AI-powered marketing tools and initiatives in the coming months.
Hootsuite is a social media management platform that simplifies managing multiple accounts across multiple networks. It lets users quickly find and monitor content, schedule messages, collaborate with team members, and measure their performance. Founded in 2008, Hootsuite has more than 16 million users worldwide and services thousands of brands.
Hootsuite is continually exploring new ways to improve its platform to benefit customers and stay ahead of the competition. By leveraging Heyday’s AI technology, Hootsuite can optimise its optimization recommendations for user profiles, automatically identify more relevant topics for content distribution, automate the scheduling of posts from relevant sources during peak times on social networks, and suggest better posts for users who need to reach a specific target audience. In addition, the AI technology helps Hootsuite keep up with industry trends by analysing competitors’ activity in real-time so it can quickly adjust its algorithms to ensure better user engagement.
Heyday is an AI-powered virtual assistant designed to help small businesses and marketers streamline their social media content management. With a simple and intuitive interface, Heyday acts as an AI assistant that helps users quickly find content, curate it according to their needs, schedule it for the right times, and measure its performance on their channels. Leveraging the power of artificial intelligence and natural language processing, Heyday cuts down the time spent curating social media content to a few clicks.
Heydays allows users to create campaigns tailored around key topics they care about and matches them with relevant posts from various public networks. The AI then filters out inappropriate assets or of low quality as well as automatically detects text in images/videos.
