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Great Learning Guest Post Guidelines

Thank you for your interest in contributing to the Great Learning blog! Our platform is dedicated to delivering high-quality, insightful, and actionable content to learners and professionals worldwide. To maintain our standards, we kindly request that you adhere to the following guidelines:

1. Topic, Content Structure and Format

Topic Selection

Relevance to Great Learning’s Core Areas:

The topic must align with Great Learning’s focus areas, such as:

Data Science and Artificial Intelligence

Machine Learning and Deep Learning

Cybersecurity

Cloud Computing

Business Analytics

Career Guidance

EdTech innovations and trends

Value-Driven Content:

Ensure the topic provides practical value to learners, such as skill development, career advancement, or solving real-world problems.

Trending and Unique Topics:

Focus on trending and high-demand topics in the tech and career domains.

Avoid generic subjects or topics that have been extensively covered unless you bring a unique perspective.

Need Help Choosing a Topic?

If you’re unsure about your topic idea, feel free to reach out to us for suggestions. We’re happy to provide guidance or share a list of high-priority topics for our audience.

Introduction:

Start with a strong and engaging introduction that clearly states the topic and its relevance to the audience.

Include a compelling hook to grab the reader’s attention, such as a statistic, question, or real-world example.

Body:

Divide the content into clear sections with descriptive subheadings for easy readability.

Each section should focus on a specific aspect of the topic.

Use examples, case studies, statistics, or industry trends to make the content valuable and credible.

Use a combination of paragraphs, bullet points, and numbered lists to improve readability.

Conclusion:

Summarize the key takeaways or actionable insights from the post.

Provide clear and thoughtful closing remarks.

Optionally, add a Call to Action (CTA) that encourages readers to explore Great Learning’s resources (e.g., blogs or courses).

2. Word Count and Length

Blog posts should be between 1,200 to 1,800 words.

For in-depth topics, posts up to 2,000 words are acceptable.

3. Tone and Writing Style

Maintain a professional yet conversational tone.

Content should be engaging, easy to understand, and accessible to learners from diverse backgrounds.

Avoid using technical jargon without proper explanation.

Focus on delivering value to the reader by providing actionable insights and practical solutions.

Always write with the target audience in mind (students, professionals, and educators).

4. Originality and Authenticity

Content must be 100% original and not published elsewhere or generated from AI.

Use credible sources and provide proper citations where necessary.

Avoid generic or overly promotional content. The focus should always be on adding value to the reader.

5. Interlinking with Great Learning Resources

a. Free and Paid Courses:

Incorporate relevant Great Learning course links (both free and paid) naturally into the content.

Mentioning courses should feel organic and helpful rather than promotional.

Example: “For a deeper understanding of AI and its applications, check out Great Learning’s [Free Artificial Intelligence and Machine Learning Course].”

b. Relevant Blogs:

Link to 2-3 relevant blogs on Great Learning’s website that complement your article.

Example: If writing about data science, include a link to the blog "How Applied Data Science Courses Teach Real-World Problem Solving? " or "Is It Worth It To Do a Data Science Course Through Online Platforms?"

Ensure that the interlinks fit contextually and enrich the reader’s experience.

c. Anchor Text Best Practices:

Use descriptive anchor texts that align with the linked content.

Example: Instead of "click here," write "explore our detailed guide on [topic]."

6. SEO Guidelines

Keywords:

Incorporate primary and secondary keywords naturally into the content.

Aim for a keyword density of around 1-2%, avoiding keyword stuffing.

Meta Title and Description:

Provide a meta title (50-60 characters) and meta description (150-160 characters) summarizing the post in a compelling way.

Internal Linking:

Include 2-3 internal links to Great Learning’s blogs or courses.

Ensure links are evenly distributed throughout the content.

External Linking:

If referencing external sources, ensure they are credible, relevant, and from authoritative websites.

7. Use of Visuals and Media

Include at least one featured image or infographic relevant to the topic.

If using images, ensure they are either original or royalty-free.

Properly attribute all external visuals to their source.

Use visuals strategically to enhance the article, such as breaking up text-heavy sections or illustrating complex ideas.

8. Formatting Guidelines

Use short paragraphs (2-3 sentences) to enhance readability.

Use subheadings (H2, H3, H4) to organize the content.

Include bullet points and numbered lists for key takeaways or tips.

Ensure proper grammar, spelling, and punctuation.

Avoid long blocks of text; aim for a balance of text and whitespace.

9. Citations and Attribution

Always credit data, statistics, and quotes to their original source.

Avoid linking to competitor websites or low-quality sources.

10. Call to Action (CTA)

End the blog with a clear and actionable CTA encouraging readers to engage further.

Examples of effective CTAs:

“Explore Great Learning’s comprehensive courses on [topic] to advance your career.”

“Check out our blog on [relevant topic] to learn more.”

11. Submission Process

Send the blog post in a Google Doc or Word Document format.

Ensure the document is properly formatted with headings, subheadings, and hyperlinks.

Include a short author bio (50-100 words) with links to your website or social profiles (if applicable).

12. Review Process

Once submitted, the content will be reviewed by our editorial team.

Feedback and suggestions (if any) will be shared within 5-7 business days.

Approved content will be scheduled for publication, and you will be informed of the live date.

By following these guidelines, you’ll help us maintain the quality of our blog and create value for our audience. If you have any questions or need clarification, feel free to reach out.

We look forward to your contribution!