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In today’s digital era, social media is not just a medium to share cat videos and holiday pictures, but an eCommerce sales driving machine. And when it comes to increasing the visibility of your online shop and sales in Australia, social media can really turn the tide in your favour! Here is how you can use these platforms effectively to help boost your eCommerce business.

Not all social media platforms are made the same, especially when it comes to eCommerce. First, determine the locations where your target audience hangs out. In Australia, for shopping, Instagram, Facebook and Pinterest are particularly popular. Every platform has its own unique functions and user base, so play to that. Eg: Instagram works well if you have a very visual product, while you can build communities and run detailed ads with Facebook.

The content is what matters most in a social networking site. You’ll need to grab someone’s attention within the shortest period of two seconds, so high-quality media—in the form of images, videos, or words set to speak directly to your target audience—will be absolutely essential. You can give evidence of how people use your products, share reviews or testimonials from satisfied customers, or show people a more intimate view of behind the scenes in your business. You will want to create content that does not only promote what you sell but would even tell a story and be meaningful about itself for your target market. Do not forget also to throw in the term “e-commerce SEO Sydney” naturally in some of your posts/descriptions when talking about how you would get more exposure for your online shop.

That’s it. That is as far as organic reach on social media and paid advertising may take you. They really do have very powerful targeting features on both Facebook and Instagram, where you can expose your products to a very specific group of people: the most probable to buy from you! Play with the ad formats carousel ads or video ads and see what suits the most business to yours. Don’t forget to add attractive CTAs, which will tempt people to your online shop.

“Influencer marketing” is a popular buzzword in the online retail world. By partnering with an influencer whose audience includes your target market, you can expose your brand to more people and build trust quickly. In Australia, there are many micro and macro influencers in every niche. Reach out to those who are already engaging with your ideal customers and see if they’d like to collaborate with you on something—product reviews, giveaways, sponsored posts, etc. Genuine endorsements by influential individuals can send a flood of traffic to your online store.