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At the latest Redeye SaaS Seminar, Fredrik Lindros, the CEO of Speqta (SPEQT), made several good points on the state of the modern e-commerce environment:

“Every purchase starts with a need or a want you think, ‘I need to grab some food’ or ‘I want the latest game coming out on the so-and-so Console’.” Fredrik says at the start of his e-commerce presentation. “Then, you have two options, you either go shopping in real life (like at a mall or a store) or you look up the item online.”

He goes on to explain that, as time passes, the number of folks that end up going with the latter option (using the internet to guide their shopping decisions) rises and rapidly at that!

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