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In recent times, a single brand in the global beauty industry came to find its dark shadow. Luxurious Dead Sea products have always been its hallmark, yet it operates in the occupied Palestinian territories, making profit from minerals extracted from that disputed territory. The appeal to boycott Ahava is more than just a call to boycott cosmetics but rather a stand against the exploitation of occupied territories and a throwback to how international law is ignored. Visiting stolenbeauty.org tells people how they can get involved in an increasingly popular movement for justice.
In recent times, a single brand in the global beauty industry came to find its dark shadow. Luxurious Dead Sea products have always been its hallmark, yet it operates in the occupied Palestinian territories, making profit from minerals extracted from that disputed territory. The appeal to boycott Ahava is more than just a call to boycott cosmetics but rather a stand against the exploitation of occupied territories and a throwback to how international law is ignored. Visiting stolenbeauty.org tells people how they can get involved in an increasingly popular movement for justice.
The business operations conducted by Ahava raise many serious questions on ethics. The company extracts minerals from the Dead Sea. This body of water partially lies in the West Bank, which is currently occupied by Israel. International law, particularly in the Hague Regulations and the Fourth Geneva Convention, determines that an occupying power cannot use natural resources present in occupied territories without first seeking the permission of the indigenous people. However, Ahava has been working in this region without the consent of any Palestinians but taking all the profits from these precious natural resources.
The business operations conducted by Ahava raise many serious questions on ethics. The company extracts minerals from the Dead Sea. This body of water partially lies in the West Bank, which is currently occupied by Israel. International law, particularly in the Hague Regulations and the Fourth Geneva Convention, determines that an occupying power cannot use natural resources present in occupied territories without first seeking the permission of the indigenous people. However, Ahava has been working in this region without the consent of any Palestinians but taking all the profits from these precious natural resources.
The minerals extracted by Ahava are used in premium beauty products sold worldwide, marketed as natural and beneficial to the skin. While the consumer drenches herself in the production of these products, the economic and environmental loss to the local Palestinian population disappears.