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Just because we are talking about a sport that is thousands of years old, it doesn’t mean that it shouldn’t advance and use modern technology. Nowadays, social media is more powerful than ever. We are seeing independent and small businesses achieving global popularity, and it is a no-brainer for horse racing events to want to get a piece of the cake.

Social media is perfect for a sport like horse racing. Why? Well, it’s just because we are talking about a sport that includes multiple factors, such as tradition, history, thrills of the races, betting, food, and even fashion. So, there is a lot going on.

Additionally, most horse racing fans would agree that the adrenaline rush from races isn’t the only thing that makes this sport exciting. It is also about the story and how the sport feels.

And what’s the best way to spread the word about your story? Of course, social media.

Another important thing that we have to mention is the decline of younger people being interested in horse racing. After all, this is a sport that is mainly popular with the older generation, but in order to survive for another hundred years and more, we need young people.

So, where can we find them? Well, usually on social media.

This means that there are plenty of reasons why big horse racing events like the Kentucky Derby or the Breeders’ Cup use social media. Fortunately, they are already on this fast-moving train and not just spectating but setting trends.

Yes, brands can learn a lot from them. And here is what


Dilaways

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