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Lotteries have been known for many centuries as a popular form of gambling. The attraction of chance and the possibility of big wins are interesting to everybody, regardless of their social status or occupation. In Mumbai, the thriving financial capital of India, traditional lotteries have always been popular to some extent. But digital technology changes every aspect of our lives; the lottery is no exception. This article discusses the digitization of lotteries and the way Mumbaikars are adopting online play.
Previously, the lottery was organized by issuing physical tickets, which could be bought at licensed retailers. These tickets would then be part of a draw, usually launched by a government organization or a licensed private one. The draw results would be published in the newspaper or a paper next to the retailer. To many Mumbaikars, buying a lottery ticket was a pleasant ritual, often associated with hope and aspiration.
The advancement of the Internet allows its users to interact with every type of service remotely, including the lotteries. There are many reasons why Mumbaikars would prefer participating in the lottery on online platforms: Many older Mumbaikars will find that joining the digital world entails some changes. Indeed, they need to learn how to use online platforms and make digital payments. Also, they must verify the company’s authenticity in providing the lottery services.
