| Category | Business & Finance |
| Link Type | Do Follow |
| Max Links Allowed | 2 |
| Google Indexed Pages | Check Indexed Pages |
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https://www.marketingdonut.co.uk/marketi ... |
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Rank: 5.1 Domain Authority: 53 Page Authority : 51 Links In: 1623 Equity: 295 |
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Rank: 34648 Domain Rating: 76.0 External Backlinks: Referring Domains: Dofollow Backlinks: Referring IPs: |
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SemRush Rank 318223 SemRush Keywords num 6985 SemRush Traffic 5540 SemRush Costs 20095 SemRush URL Links num 375 SemRush HOST Links num 133115 SemRush DOMAIN Links num 136100 Facebook comments 94 Facebook shares 1065 Facebook reactions 100 |
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Branding and marketing, and the difference between the two, is not just misunderstood in business. It is misunderstood in most businesses and even in their own marketing departments.
I have worked as a general marketer and a senior brand manager. This easy guide will help you navigate your way between the two areas and see their potential to improve your business.
Branding is my real passion. It was when I started working with Robert Bean of Northstar Partners that I started to understand what branding was really about. Robert worked at BT as head of customer communications when the "It's Good to Talk" campaign was launched. In addition, his work on the Honda brand turned into the "Power of Dreams" campaign.
Robert's definition of a brand is that it is a "promise delivered". You make a promise to customers and colleagues with everything you do, and, you deliver on that promise.
Some businesses know what they are from day one. As long as they stay small and keep the same employees, they may not need to repeat this exercise. However, for most firms, things change - sales drop, people leave or a competitor threatens your patch. Then what do you do?
The key to unlocking the power of your brand is involving your employees. Take them with you through this process and have a brand expert on hand to help guide you. This does not need to be costly or take up too much time. However, once this is done, it could set up a brand strategy for your business that lasts for years.
